What is the Greenham Beef Sustainability Standard?

The Greenham Beef Sustainability Standard (GBSS) is an optional on-farm standard that outlines a practical set of key indicators and measures to enhance and showcase the sustainable practices of accredited producers. Endorsed by agricultural and environmental consultants, Integrity Ag & Environment, and animal welfare program, Certified Humane^®, requirements are backed by science to deliver meaningful ecological, productivity, animal welfare, social and economic benefits back to the farm gate.