---
title: What is the Greenham Beef Sustainability Standard?
description: The Greenham Beef Sustainability Standard (GBSS) is an optional on-farm standard that can provide eligible farmers with price premiums on their beef. Farmers can apply from within the AgriProve Platform.
---

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# What is the Greenham Beef Sustainability Standard?

The Greenham Beef Sustainability Standard (GBSS) is an optional on-farm standard that outlines a practical set of key indicators and measures to enhance and showcase the sustainable practices of accredited producers. Endorsed by agricultural and environmental consultants, Integrity Ag & Environment, and animal welfare program, Certified Humane**®**, requirements are backed by science to deliver meaningful ecological, productivity, animal welfare, social and economic benefits back to the farm gate.

 

![Screenshot 2025-07-15 121706](https://help.agriprove.io/hs-fs/hubfs/Screenshot%202025-07-15%20121706.png?width=652&height=853&name=Screenshot%202025-07-15%20121706.png)

 

 

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